Minimum Advertised Price or “MAP” – is a pricing restriction set by the manufacturer. It is the lowest price a company is allowed to advertise an item for. All dealers who buy MAP items are required to advertise them for no less than MAP price regardless of actual sale price.
While MAP pricing is not a new concept, it has become increasingly common for medical equipment manufacturers to use MAP pricing. The generally reason given for such policies is to help curb excess competition to price. However, the general consensus is that it is intended to bring online prices back in line with what brick and mortar stores have to charge to sell the product.
Whatever the reason, MAP Pricing puts a greater focus on customer service and understanding of the product rather than just the price. We believe that it provides us and the customer a great oppurtunity to focus on service. If every dealer advertises a product at the same price, than we have to differentiate ourselves by providing more information and better service to earn your business.
No need to worry, for all of you who know what you want and like to shop prices, “MAP price” refers only to the advertised price. We are allowed to sell items for any price we want.
If you see an item labeled MAP price it almost always means that there may be extra discounts available. If ever in doubt give us a call and we’ll always give you the best price we can offer.